Why internet marketing means everything by Lifschitz
What most website owners don’t understand is that in today’s day and age it’s quite affordable to have a web designer and an SEO specialist in one. This person will not only design your site with your taste in mind, but will also cater your website toward search engines and people alike. The key element to success online is finding the fine line between being able to rank and being able to satisfy customer tastes.
The main problem is, an HTML based website means you will be lacking flash and glamour on your main page; so you may drive away customers who are seeing too much text and are simply not interested in being convinced to buy your products and services. Your main page should feature a few easy click through buttons and nice graphics to attract customers to click on the next page and settle down to read; once you get the clickthrough, you have them hooked. Make sure your images are relevant to what your searchers and visitors are looking for, simply put, a picture of a traffic light for a business selling shoes on their websites will give customers the impression they have landed on the wrong website. What you must understand is that as a website owner, you have a 3 second interval to catch your searchers eye; if within those 3 seconds the searcher doesn’t see what they’re supposed too, they will immediately leave your website and enter another. This is one of the great conveniences to searching online, a person doesn’t physically have to leave your store after browsing, they simply look for what they want and leave if they feel they can find better elsewhere.
So the question is, how do you counter this problem? How do you keep your website looking beautiful while also satisfying both search engine requirements and visitor tendency? The balance is quite simple, it means you will need to place alt tags on your images (since a search engine robot cannot read images). Alt tags allow the search engine spider to crawl your images properly and read them as text (keywords) as opposed to skipping over a blank space. This technique means that you can happily place keywords on your images in alt tag form and receive credit for these keywords over search engines (helping you rank better).
The next vital step is to backlink, backlink, backlink. If you plan on having a flashy splash page where people can easily clickthrough on their destination choice, then you better prepare to backlink your website. Backlinks mean placing your website anchor text (anchor text = keyword mixed with your website address into an HTML format anchor text). How do you back link? well, for starters, begin writing articles and including your anchor text in the resource box (search what is anchor text on Google if you are still unsure of this), write press releases, and directory submit. Using these techniques should already begin helping sending one way back links to your website. Another great way to receive results is by exchanging links with other websites which are relevant to yours; so if you sell golf carts, their site should be about something similar to yours; but be warned, exchanging links with another website can be dangerous if they are linked with gambling or pornography websites, or if their page rank value is low; their website can effect your standing on Google search engine, one way backlinks cannot effect this.
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Article Source: Fun Personality