Starting a New Business - 5 Fundamentals For Success
Starting a New Business - 5 Fundamentals For Success
By Bonnie S Simon
Asset Protection, Marketing, Accounting, Start-up capital and Cash Flow are essential elements to insure that your business survives the key first five years of a small business. These are elements you want to make sure that you have in place to be a successful new business.
Asset protection is elemental. All new businesses, regardless of the expertise of the owner, are a risk. By setting up asset protection in the beginning of your business, you can insure that your personal assets are protected. This is done through the formation of a corporation or LLC filed with the state.
By filing your corporation or LLC early in your business plan, all contracts are therefore between the vendor or client and your corporate entity. The Corporate Veil limits the liability risk. You all know that famous ad “What Happens in Vegas, Stays in Vegas”. Well, through the use of the corporate veil what happens in the Corporation or LLC stays in the entity and does not impact your personal assets.
This is especially crucial in community property states. If something should happen to your business and you are not incorporated, they can also go after your spouse, even to the extent of attaching their wages. We recently had a client who was a realtor. He had been the agent for a client who was leasing an office space in Las Vegas. The client turned around and sued him and the owner of the property for
$650,000. Last time I spoke to the client he had accrued $70,000 worth of legal fees with no end in sight. His wife had to go back to work and eventually they declared bankruptcy.
If this had happened and he had been operating as an agent of his corporation, he could have simply closed down the corporation. He would have then had the capital to start over again.
Also if you are interesting in obtaining city or government contracts, many of the local municipalities insist on doing business with corporate entities.
The second Key element to a successful new business is marketing. Educate Yourself! You do not have to reinvent the wheel. A good website is easy and fairly inexpensive to construct. Network in your local community. Call contacts. Make friends. Join a local leads group (BNI or LeTip) or your local chamber of commerce. One key to our marketing success was to offer continuing education units for the local real estate community. It was a low cost way for us to expose our services to 20-70 realtors a week, provide good education and become a leading expert in the area of incorporation and LLC formation for the real estate community.
Third, find a good accountant or bookkeeper. If you are doing your accounting yourself, we recommend the use of Quickbooks. If you do not have an accounting background, we recommend that you use an accounting professional to set up your accounting software. Make sure you have an accountant who is opening to answering questions and helping you make the transition to being a new business owner. If you have employees, we recommend you get an outside payroll company to do the work for you. When I worked for a CPA, in three years, I saw 1 IRS audit and 25 payroll audits!
Start-up Capital is a little trickier these days due to the increased anxiety in the banking community. If you have a good FICO score, talk to your bank about taking out a business credit card. They are easier to obtain these days and can often provide sufficient capital to get started. Also check with your local city government who sometimes has programs to give grants for new business. Friends and family members are also an option. Make sure it is a BUSINESS transaction with clear payback and interest agreements.
Finally, cash flow is vital for the new business. Don’t wait for the BIG deal to come in. Be grateful for daily cash flow which will keep the business going. Small and big sales all add up. Consistency is the key.
And if you would like more information on the pluses and minuses of incorporation and LLCs please go to our website at http://www.cc4yourco.com to gather more information. Also I would like to offer you a free 30 minute consultation on what entity might be best for your personal business situation. Bonnie Simon, Senior Account Executive, Corporate Credibility, LLC, the only incorporating company in the State of Nevada to offer CE credits for Classes in these topics. We
have clients from all over the US and several countries abroad.
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